Nordstroms

Nordstroms Success Principles of Marketing May 25, 2012 1. Identify the type of retailer that Nordstroms is classified as. nominate the characteristics it shares with another(prenominal) retailers of this type. Nordstroms is classified as a part terminalinus that is a large scale retail unit of measurement that carries a wide variety of shopping and specialty goods including apparel, cosmetics, handbags, folk wares, accessories, and electronics. As with other department instals, each of Nordstroms departments is treated as a separate buying center to achieve economies in buying, expediency and control (Lamb 2010). They are one of the largest United States department terminus chains and share the market with Macys, JC Penny, Dillards and several other companies. Nordstrom shares many a(prenominal) other characteristics with other retailers such as pass away policies, computerized stock list control and the quality of the product offerings. As well as in-store shopping, Nordstroms like its competitors offers mail gild and online shopping alternatives for their clients. 2. withdraw Nordstroms level of service on the continuum from encompassing service to self service. Give an example of a store that would be on opposite end of the continuum and explain their differences.

Nordstroms line of merchandise perplex strives to confide the customer the best possible stimulate whether, - in-store, purchasing online or by means of a mail order catalog. Nordstroms refers to its business strategy as greed through love, as they focus on relationship selling to create a satisfied and loyal cus tomer free-base that is desirous of baby a! nd insensitive to pricing. This focus on create long term relationships with its customers is manifested in the exchange of business cards, place setting up future day shopping appointments and alerting the customer to newly arriving merchandise. Nordstroms has found that it is to a greater extent salute effective to retain existing customers fitting their model and then to focus on attracting new clients. This philosophy...If you want to thwart a full essay, order it on our website: BestEssayCheap.com

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